Where to Begin When Choosing a Diamond
So, where do you start when it comes to diamonds? Perhaps you have done some research online, pulled up pictures of different diamond types, read up about the 4 Cs and diamond grading reports. But does this tell you the whole story?
The Importance of Seeing Diamonds in Person
At W&W we firmly believe that diamonds are more than just the details on a page, they are jewels that need to be viewed in person to determine their true brilliance. It is their brightness, fire and scintillation that can make one particular diamond speak to you, and this, is not something that is detailed on a report.
Expert Gemmology and Diamond Selection
Our team are experts in gemmology, when we buy diamonds, we select the ones that catch our eye, the ones that will make the most attractive piece of jewellery. At W&W we only present you with the very best diamonds, filtering through the abundance available to show a selection of the most beautiful stones for you to choose from. Although two diamonds may have the same specification on paper, they can be different both in terms of their appearance and cost. Additionally, there are lesser-known aspects we pay particularly close attention to, which have a visible effect on a diamond. For example, the dimensions and depth percentage can significantly affect the look of a diamond.
Finding the Perfect Diamond for You
Our priority is for you to select the perfect diamond for you, drawing your own opinion, with some gentle guidance from ourselves. In the first instance, we ensure we present a variety of diamonds, covering different sizes, quality, and cost to give you a good understanding of the options available to you. You can only truly compare diamonds when they are right there in front of you. This allows you the opportunity to see the affect a different colour, clarity or cut can have on a diamond and to make your own judgement as to what you feel drawn to. It also gives us the chance to help you see how those differences could influence the design of your bespoke piece.
Get in Touch for Your Bespoke Diamond Piece
Please get in touch if you are looking to purchase a diamond for a bespoke piece of jewellery. We would be delighted to share our knowledge and expertise with you. There is nothing we enjoy more than looking at diamonds and talking about the piece we could create.
